Numbers. Not just any numbers but metrics. We call them performance metrics and we allow them to seduce us. They offer the holy grail of insight and a target – yet they often lead us a merry dance.
I am a numbers guy. A qualified accountant no less, but I know that numbers are only the tip of the iceberg and nine-tenths of the story lurks under the surface – untold, misunderstood and making the charted course unnecessarily perilous.Read More